Michael Mina

Michael Mina is an American celebrity chef who founded the Mina Group, the restaurant management group operating his award-winning restaurants all across the United States.

MM_Food
MichaelMina.net

With this client, as with almost all clients, my responsibilities were to:

  • Recommend a paid strategy
  • Create a media plan
  • Execute it
  • Optimize it
  • Analyze it
  • Report my insights weekly and monthly

CHALLENGE

To increase bookings and modify its brand identity.

STRATEGY

After conducting research from third-party and internal data, I created a paid social strategy targeting their local market in San Francisco with advertisement flight times aimed to launch when people are looking to book the most. My recommendations also included running Facebook video campaigns and retargeting efforts on the same platform.

RESULTS

Ongoing.

 

 

Advertisements

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s