Michael Mina

Michael Mina is an American celebrity chef who founded the Mina Group, the restaurant management group operating his award-winning restaurants all across the United States.


With this client, as with almost all clients, my responsibilities were to:

  • Recommend a paid strategy
  • Create a media plan
  • Execute it
  • Optimize it
  • Analyze it
  • Report my insights weekly and monthly


To increase bookings and modify its brand identity.


After conducting research from third-party and internal data, I created a paid social strategy targeting their local market in San Francisco with advertisement flight times aimed to launch when people are looking to book the most. My recommendations also included running Facebook video campaigns and retargeting efforts on the same platform.






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